The communication of your business begins with the exterior sign because with it you let customers know where you are and that you are ready to provide services, but it does not end there. You still have a lot to say and you must continue to transmit a professional and eye-catching image… that’s what reception signs are for.
What are reception signs and why should I invest in them?
Reception signs are signs that are frequently used in commercial environments, offices, hotels, doctors’ offices and other places to indicate the location of the reception or reception area and provide quick and useful information within your establishment.
Reception or lobby signs can vary in design and style, but typically include information such as the logo or name of the company or organization, the word “reception” or an arrow pointing the direction to the reception, and much more.
These signs are extremely important as they contribute to creating a positive and welcoming experience in a place of business and can also be customized according to the brand and aesthetics of the place.
Benefits of reception signs for business
The most obvious benefit of reception signs is the orientation they provide. Clear signage reduces confusion and stress for visitors, contributing to a more pleasant experience.
Custom reception signs with your company’s logo and colors reinforces your brand identity. This creates a visual connection between your organization and visitors, which can increase retention of your brand in people’s minds.
The presence of well designed and legible reception signs transmits confidence to visitors. Knowing that they are in the right place and that they will be treated properly generates a sense of security and comfort.
Reception Signs can also be functional when providing additional information, such as operating hours, contact telephone numbers or available services.
As you will see in other publications in this blog, the reception sigs go far beyond orientation posters. At the moment, the essential thing for you to know that it is at the reception of your business where customers become a first idea of your services and your professionalism. As you only have once for the first impression, it is important that you take advantage of this opportunity and create engagement with your audience.