Have you noticed the range of colors that companies and businesses use for their signs lately?
Surely you have noticed that over the years the combinations vary and that, if possible, many places renew some of their signs and even the painting of the place -if it does not affect the aesthetics and the brand-. Here we will briefly explain what all this is due to, so that the concepts used by big brands and marketing specialists are not unknown to you.
Color trends or marketing strategy?
We all have a favorite color, but once a year, a committee of experts from the world of design select “color trends”, inferring the color of the moment after observing trends in the world of art, politics, social movements and the high impact events. This is called Pantone color, as the company promoting it.
The color of the year began as a marketing strategy led by Pantone to generate expectations about its products at the beginning of the century. The success was such that currently the annual call is high-impact news in all the media and conditions much of what is done in design throughout the year.
Each pantone color has a unique identification number, facilitating communication and accurate color reproduction between designers, manufacturers, and print service providers.
What is the Pantone color of the year?
This year’s selection surprised many. It is an unconventional color that descends from red. The color chosen for 2023 is 18-1750, named Viva Magenta. “A shade rooted in nature descending from the red family and expressive of a new signal of strength”, the company announced.
At first glance, it is a bold color that promotes optimism and unrestrained experimentation. According to Leatrice Eiseman, Executive Director of Pantone Color Institute, “is inspired by the network of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known”.
Now that you know the term and what the color of the year is, do you remember seeing it often on flyers, posters and facades? Well, now you know why.