A wayfinding sign is a specific type of sign designed to provide directional guidance and information to help people navigate through a physical environment, whether it’s a building, an event, a city or a business facility.
Generally, wayfinding signs are used in spaces with more than one point of interest or destination, to locate the visitor and guide them. In addition, they are used to indicate the rules of a place and to offer important information.
Wayfinding signs are an essential component of creating a user-friendly and efficient navigation experience for individuals, especially in complex or unfamiliar spaces.
They are useful in both indoor and outdoor environments and should be clear and concise. Ideally, they should function as a comprehensive system, with several signs throughout the venue, to offer more effective communication. Wayfinding Signs can vary in design and format, including signs with text, pictograms, arrows, maps, graphs and visual elements that help convey information effectively and universally. In addition, their strategic location plays an essential role, since they must be placed at key points where people can easily see and use them.
Wayfinding signs can include directional signs, interactive maps, and location signs. They are designed to be concise, ensuring that your visitors can efficiently reach their destination, while remaining attractive and eye-catching.