“Exterior Signs,” or exterior signs, are signage elements that are located on the exterior of buildings, commercial properties, public facilities and other places with the primary purpose of providing identification, attracting attention, communicating important information and promoting business, events or places of interest. These signs are an essential part of the urban landscape and play a vital role in visibility and effective communication with the public. The main function of “Exterior Signs” is to identify and promote businesses, organizations, institutions and events. These signs typically incorporate the company name, logo, motto, and other graphic elements that represent the entity and reinforce its brand image. The choice of materials and design fits the aesthetic and style of the entity, from eye-catching neon signs to sleek stainless steel signs. These signs can vary in size and type, ranging from facade signs that cover the entire surface of a building to free-standing sidewalk signs and highway directional signs. Its strategic location is designed to capture the public’s attention and guide people to the place of interest. In addition to their identification and promotional function, Exterior Signs may contain additional information such as opening hours, telephone numbers, web addresses, event dates and contact details. These elements are essential to provide people with the necessary information and encourage participation or visit. In commercial areas and urban areas, “Exterior Signs” are crucial to stand out from the competition and attract potential customers. An eye-catching, well-designed outdoor sign can be the key to attracting people to a business and increasing its visibility in the market. Lighting is an important element in many “Exterior Signs,” as it allows them to be visible at night and in low light conditions. LED backlighting, neon lighting, and spotlights are common options to enhance the visibility and appearance of signs at night. In summary, Exterior Signs are fundamental elements of exterior signage used on buildings, commercial properties and public areas to provide identification, promotion and effective communication. Its design and strategic location greatly contribute to the visibility and success of businesses, organizations and events, while reinforcing their brand image and attracting the public.